Your mission
We are seeking a data-driven, creatively minded Senior Performance Marketing Manager to lead and optimize our paid digital growth efforts. This role is responsible for scaling and refining our paid marketing acquisition strategy and driving continuous improvements in conversion rate optimization (CRO) across our digital experience. You will partner closely with our SEO Manager, Marketing Managers and Product teams to implement high-impact campaigns, run experiments, and unlock new growth opportunities
Key ResponsibilitiesSearch Engine Marketing (SEM)- Lead strategy and hands-on management of SEM campaigns across Google Ads, Microsoft Ads, and relevant search networks.
- Oversee keyword research, account structure, bidding strategies, and continuous optimization.
- Develop compelling ad copy and extensions aligned with user intent and funnel stage.
- Run A/B tests on ads, landing pages, and bidding strategies to improve CTR, Quality Score, and ROAS.
- Monitor competitive landscape and search trends to identify new opportunities.
Paid Social Strategy & Execution- Develop, execute, and scale paid social marketing strategies across channels such as Meta, TikTok, LinkedIn, X, and emerging platforms.
- Plan and manage campaign budgets, pacing, and forecasting to achieve acquisition and revenue targets.
- Build and test creative variations, messaging frameworks, and audience segments to maximize performance.
- Stay on top of platform best practices, algorithm updates, and new ad formats to continually improve results.
Analytics & Performance Management- Monitor and analyze campaign performance using analytics platforms (e.g., GA4, Google Ads, Meta Ads Manager, TikTok Ads Manager, Looker, etc.).
- Translate complex insights into a simplified set of results and actions within your channels. Experience with Google Cloud Platform (BigQuery) and SQL preferred but not essential.
- Build clear performance dashboards and deliver actionable insights to stakeholders.
- Ensure strong tracking, attribution, and data integrity across all campaigns.
- Conduct deep-dive analyses (e.g., cohort, LTV/CAC, funnel drop-off) to influence growth strategy.
- Work closely with Marketing Managers to develop highly effective paid social assets optimized for conversions.
- Partner with Account Management, Business Development and Product teams to ensure seamless visitor-to-customer journeys.
Conversion Rate Optimization (CRO)- Own the end-to-end CRO roadmap for landing pages and key funnel touchpoints.
- Be in charge of a variety of KPIS: CRO, CPC, CPA, CLTV, among others
- Design and run A/B tests and multivariate experiments to improve click-through rates, landing-page effectiveness, and on-site conversion.
- Partner with Product to implement data-driven experience improvements that drive measurable uplift.
Innovation & Growth- Identify new platforms, tools, and tactics to expand acquisition opportunities.
- Test innovative approaches to improve efficiency (e.g., automation, new bidding strategies, audience modeling, personalization).
- Lead or support strategic growth initiatives related to user acquisition and performance strategy.
- AI Integration: implement new AI workflows for creative generation and optimization
About us
Spotahome is an international online marketplace which offers verified rental accommodation across 100 European cities in 27 countries and with a global ambition. Spotahome began as a start-up created in 2014 by 4 friends with a vision to revolutionise the traditional real estate space starting with digitalising rentals.
At Spotahome we make renting easy by allowing people to book completely online from wherever they are in the world, with the knowledge that the property they are booking is real and accurate. We are the only ones sending “Homecheckers” to make videos, floorplans, and photos to the almost 100,000 properties across Europe.
So far we’ve helped over 150,000 renters find their perfect home – no more traditional viewings, no more time-wasting, just easy online renting!
We are backed by some of the most highly reputed international investors from Silicon Valley, the UK, and Spain; having raised €80+ Million to date.
