We are seeking a data-driven, creatively minded Senior Performance Marketing Manager to lead and optimize our paid digital growth efforts. This role is responsible for scaling and refining our paid marketing acquisition strategy and driving continuous improvements in conversion rate optimization (CRO) across our digital experience. You will partner closely with our SEO Manager, Marketing Managers and Product teams to implement high-impact campaigns, run experiments, and unlock new growth opportunities

Key Responsibilities

Search Engine Marketing (SEM)

• Lead strategy and hands-on management of SEM campaigns across Google Ads, Microsoft Ads, and relevant search networks.

• Oversee keyword research, account structure, bidding strategies, and continuous optimization.

• Develop compelling ad copy and extensions aligned with user intent and funnel stage.

• Run A/B tests on ads, landing pages, and bidding strategies to improve CTR, Quality Score, and ROAS.

• Monitor competitive landscape and search trends to identify new opportunities.

Paid Social Strategy & Execution

• Develop, execute, and scale paid social marketing strategies across channels such as Meta, TikTok, LinkedIn, X, and emerging platforms.

• Plan and manage campaign budgets, pacing, and forecasting to achieve acquisition and revenue targets.

• Build and test creative variations, messaging frameworks, and audience segments to maximize performance.

• Stay on top of platform best practices, algorithm updates, and new ad formats to continually improve results.

Analytics & Performance Management

• Monitor and analyze campaign performance using analytics platforms (e.g., GA4, Google Ads,  Meta Ads Manager, TikTok Ads Manager, Looker, etc.).

• Translate complex insights into a simplified set of results and actions within your channels. Experience with Google Cloud Platform (BigQuery) and SQL preferred but not essential.

• Build clear performance dashboards and deliver actionable insights to stakeholders.

• Ensure strong tracking, attribution, and data integrity across all campaigns.

• Conduct deep-dive analyses (e.g., cohort, LTV/CAC, funnel drop-off) to influence growth strategy.

• Work closely with Marketing Managers to develop highly effective paid social assets optimized for conversions.

• Partner with Account Management, Business Development and Product teams to ensure seamless visitor-to-customer journeys.

Conversion Rate Optimization (CRO)

• Own the end-to-end CRO roadmap for landing pages and key funnel touchpoints.

• Be in charge of a variety of KPIS: CRO, CPC, CPA, CLTV, among others

• Design and run A/B tests and multivariate experiments to improve click-through rates, landing-page effectiveness, and on-site conversion.

• Partner with Product to implement data-driven experience improvements that drive measurable uplift.

Innovation & Growth

• Identify new platforms, tools, and tactics to expand acquisition opportunities.

• Test innovative approaches to improve efficiency (e.g., automation, new bidding strategies, audience modeling, personalization).

• Lead or support strategic growth initiatives related to user acquisition and performance strategy.

• AI Integration: implement new AI workflows for creative generation and optimization

• 5-10+ years of experience in performance marketing, with a strong focus on SEM and CRO.

• Essential: Noted experience with marketing analytics and measurement - BigQuery and or SQL knowledge preferred

• Extensive experience managing complex multi‑market and multi‑language campaigns.

• Solid experience with execution, running and optimising campaigns, and being laser‑focused on hitting KPIs. 

• Experience with business models involving long and complex conversion journeys with multiple levels of qualification and KPIs.

• Organised and structured, with the ability to react quickly to business change.

• Extensive paid search and social experience across ad platforms Google, Microsoft, Meta, TikTok, YouTube is a requirement, with programmatic media experience across display and video a nice to have. You have hands‑on channel experience, especially at the technical and data level.

• Hands-on experience with CRO, experimentation tools, and performance analytics.

• Ability to think short and long term: we need to deliver today while having the vision and commitment to develop our performance marketing capabilities for tomorrow.

Some of the tools that we use:

• Google Ads

• Meta Ads

• Twitter Ads

• Tiktok ads

• Impact.com for affiliation

• Google analytics

• Google Tag Manager

• Google data studio / looker studio

• Google sheets / excel for reporting

• Customer.io for Email marketing and communications (whatsapp / SMS)

• SEMRush

• aHrefs

• BigQuery/ SQL as plus

• Microsoft Ads